Executive Summary: Campus Ambassador & Creator Campaign
ITC Yippee partnered with Youthfluence for a campus ambassador and creator-driven campaign targeting college students to increase campus visibility and drive authentic youth engagement across India.
The Core Problem: Owning the Campus Conversation
In a cluttered FMCG youth marketing landscape, ITC Yippee needed to go beyond passive awareness and build a genuine, youth-owned presence on campus — where buying decisions are made habitually.
The Execution Blueprint
We deployed an integrated ambassador network combined with creator-driven organic content.
- Campus Ambassador Activation: Trained and deployed campus brand advocates across multiple colleges to run ground-level engagement activities and brand conversations.
- Creator-Led Engagement: Partnered with student content creators to produce relatable, campus-native content amplifying the brand among peer audiences.
- Digital Visibility Push: Amplified student conversations around the brand through targeted youth-focused digital channels, increasing share-of-voice among the college demographic.
Hard Metrics & Scale
Multi-CampusActivation
HighStudent Participation
StrongCreator Engagement
Key Highlight
Created authentic youth-led brand visibility through campus communities and creators — proving that peer-driven marketing outperforms traditional digital ad formats for FMCG within the college ecosystem.
