07 Jul 2026 · 9 min read
The Rise of Student Influencer Marketing in India
Student influencer marketing in India didn't emerge as a planned strategy. It emerged as a workaround. EdTech brands in the 2018–2020 period needed to reach college…
Notes from the inside
Youth Intelligence.
Ground-level perspectives on Gen Z, campus marketing, student creators and what makes campaigns work.
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07 Jul 2026 · 9 min read
Meme Marketing Among Indian College Students: What’s Actually Happening
There's a version of meme marketing that brands do because someone in the meeting said "Gen Z loves memes." The result is usually a graphic with…
07 Jul 2026 · 10 min read
How Campus Ambassador Programs Actually Work
Most brand decks describe campus ambassador programs with the same few words: peer-to-peer marketing, authentic reach, student-led advocacy. All of that is technically accurate. None of…
07 Jul 2026 · 9 min read
What’s Actually Happening in Gen Z Marketing in India Right Now
There's a version of this article that opens with a demographic breakdown — 650 million Indians under 25, $400 billion in spending power by 2030, blah…
07 Jul 2026 · 9 min read
Gen Z Consumer Behavior in Tier-2 Cities: What the Metro Playbook Gets Wrong
Most brand strategies targeting Gen Z in India are built on research conducted in Mumbai, Delhi, and Bengaluru, then applied nationally with minor regional adjustments. The…
07 Jul 2026 · 9 min read
How EdTech Companies Scale Through Campus Outreach — and Where the Model Breaks
The EdTech campus playbook was written between 2018 and 2022, largely by companies that had more growth capital than operational experience. Some of it worked extraordinarily…
07 Jul 2026 · 9 min read
Why D2C Brands Are Betting on Student Creators
The move toward student creators isn't new, but the reasoning behind it has matured considerably. Two years ago, most D2C brands dabbling in campus creator ecosystems…
07 Jul 2026 · 10 min read
Consumer App Growth Through Student Communities: The Mechanics That Actually Compound
The standard consumer app growth playbook in India runs on paid acquisition. Meta campaigns, Google UAC, influencer affiliate codes, cashback partnerships. These channels work in the…