The Premium Student Town
Manipal is an international, affluent student town. The culture revolves around premium cafes, intense college sports, and high disposable income.
Operational Logistics: D2C & Lifestyle
Manipal is the ultimate launchpad for premium D2C Brands. We deploy Student Influencers to create high-aesthetic lifestyle content around the local cafe and beach culture.
Execution Strategy
- Cafe Takeovers: Partnering with high-footfall student cafes for immersive brand pop-ups and exclusive discounts.
- Sports Sponsorships: Integrating brands into the massive intra-college sporting leagues.